Travis L. Williams is President & CEO of Academics & Athletics Consulting (AAC) focusing on “Educating, Empowering, & Mentoring Tomorrow’s Collegiate Athletic Leaders”. Williams is high energy, high character, a proven coach, recruiter, player development, motivational speaker, academics and athletics consultant, and winner on all levels. Throughout Williams’ academic, playing and coaching career, sports has displayed a great framework for citizenship, sportsmanship, communication, team work, leadership, time management, and setting individual and team goals both academically and athletically. He has always shown an outstanding level of loyalty, dignity, morals, and genuine concern for the well-being of student-athletes throughout his illustrious career on and off the court, in the community, but more importantly in the classroom.
In 2019, Travis Williams founded HBCU All-Stars LLC “Advocating, Educating, Exposing, Mentoring, & Investing in Hard-working, Talented, Ambitious Student-Athletes & Brilliant Coaches at Our Distinguished Historical Black Colleges & Universities (HBCU’s)”. He has over 23 successful years of playing & coaching on the NCAA Division I & II levels, with eight years at prestigious HBCU’s as the former head men’s basketball coach at NCAA Division I Tennessee State and NCAA Division II Fort Valley State University, as well as academic and athletic consulting experience in higher education at major institutions, both public and private. He graduated from Georgia State University with a Bachelors’ Degree in Business Administration Degree and Masters’ in Sports Administration.
Over 30 of Williams’ former players made the “All-Conference Academics Team or Dean’s List”. He has coached over 25 All-Conference and Region Players, more than 25 ALL-Tourney Team Players, 4 All-American Team Players, and over 45 of his former players have played professionally in the NBA, G-league, WBA (World Basketball Association) semi-pro, and internationally overseas.
Williams was instrumental in helping GSU, “Win Back to Back Sun Belt Conference Tournament Championships, and Advancing to the NCAA March Madness Tournament” finishing the 2018-19 season with an impressive 24-10 record. Before returning back home to GSU,Williams was the Head Boys Basketball Coach at Maynard H. Jackson High School for two seasons and amassed a winning record of 44-12, 20-3 record at home, and made back to back GHSA State Tournament Playoffs appearance. During the 2017-18 season, Williams won the “Region 6 Coach of the Year” honors”, and captured the “Regular Season and Tournament Championship”, along with the “GHSA State Playoff “16 Sweet” appearance”. His team “finished 25-3 overall, 13-1 in region play”, and with a “Top 10 Ranking in the Final Class AAAAA poll”. Over a two-year coaching period at Maynard Jackson High School, Williams’ team only lost six region games by a combined total of 20 points. On top of that, Williams coached two Region “Player of the Year winners, two First Team All-Region Players”, and one “Second Team All-Region Players” and led MJHS Boys Basketball Programs to one of the successful runs and historical moments in the school’s history (1st Region Championship in the school history).
Prior to coaching in the high school ranks, Williams had a very successful 15-year NCAA Division I & II collegiate, international, and semi-professional coaching career. He was a former assistant coach (June 2009 – April 2012) and head coach at Tennessee State University when he was elevated to the head coaching position in April 2012. During 2012-13 season at the helm of the Tigers, Williams led his team to an 18-15 record and berth in the CollegeInsider.com Tournament and “Nominated for the 2013 Joe B. Hall award”, presented annually to the top first-year coach in Division I college basketball.”When he joined the Tigers in the summer of 2009, Williams brought 10 years of coaching experience as an assistant and head coach. Williams served as head coach of the Dongguan Parklane Snow Wolf Professional Basketball Club in China’s National Basketball League (NBL) to develop the game of basketball in China directly after the 2008 Olympics. He led the team to an impressive 11-2 preseason record before leaving prior to the 2009 regular season to join Tennessee State University staff
Williams also served as an assistant for one season at Mercer University (2007-08) with former head coach Mark Slonaker, (Former Executive Director of UGA Athletics Alumni Relations). That season, Mercer defeated No.17 ranked USC. During his three-season stint in the Southern Intercollegiate Athletic Conference (SIAC) at Fort Valley State University, he led the Wildcats to a pair of winning seasons. In the 2006-07 campaign, Williams led FVSU to an 18-12 record. At the conclusion of the season, the Wildcats were ranked 10th in the Division II South Region poll, and made it to the (SIAC) Tournament Championship game. During that time, FVSU’s 18 wins were the most since the 1998-99 season. Williams’ coaching resume includes stops as the associate head coach with the Southern Crescent Lightning of the World Basketball Association (Championship in 2004 coaching alongside former NBA player & UGA Legend Litterial Green) and an assistant position at Chicago State (2003-2004).
From 1999-2003, Travis Williams served as assistant at his alma mater Georgia State University under the tutelage and guidance of Legendary Head Coach Charles “Lefty” Driesell. During his tenure with the Panthers, the program produced three conference regular season championships and one conference tournament championship. While at GSU, the Panthers defeated two Top-25 teams (No.15 St. Josephs and No.23 Georgia) and produced an upset over No. 6 seed Wisconsin in the 2001 NCAA Tournament marking the first 20-win season in school history, finishing 29-5. In 2001-02, the Panthers had another 20-win season and advanced to the final game, bowing out by a single point in the Atlantic Sun Conference Tournament Championship game, receiving a bid to the NIT Tournament.
Williams serves on Georgia Sports Hall-of-Fame Committee in Macon, GA. He is a member of the National Association of Basketball Coaches (NABC), and former member of Georgia State University Athletics Hall-of-Fame Committee, the (BCA) Black Coaches and Administrators Association, GHSA (Georgia High School Association), and GACA (Georgia Athletic Coaches Association). As a player, he scored more than 1,000 career points at Georgia State University, voted team captain his junior and senior seasons. Williams was named to three consecutive TAAC All-Academic Conference teams and graduated with a Bachelor’s in Business Management in 1995 and a Master’s in Sports Administration in 1999. While in graduate school at GSU, Williams interned with the National Football League (NFL) Players Association as a research intern certifying “NFL Sports Agents”. He was inducted in his alma mater Tift County High School Inaugural Athletics Hall-of-Fame Class.
Williams founding HBCU All-Stars LLC “Advocating, Educating, Exposing, Mentoring, & Investing in Hard-working, Talented, Ambitious Student-Athletes & Brilliant Coaches at Our Distinguished Historical Black Colleges & Universities (HBCU’s)”. He is a loyal member of Kappa Alpha Psi Fraternity Inc. and attends Impact Church in East Point, GA. He serves as one of the “Impact Church Lead Organizers” for Kappa Scholarship, and Co-Lead for the “New” Student Center. He is married to Nikkya Williams, a graduate of Bennett College, and the couple will celebrate 13 years of marriage on June 9, 2020. They have two outstanding children, an eight years old daughter named Teagan Loure’Ann Williams (2nd Grade) and a seven years old son named Travis (TJ) Jr (1st Grade). Travis Williams established “The Patricia Ann Williams Scholarship” in memory of his deceased mother and annually awards financial scholarships to graduating seniors from his alma mater Tift County High School to assist them in college. Williams is truly committed and instrumental in fundraising, volunteerism, community service projects, initiatives, basketball camps, clinics, and finds the necessary time, energy, and resources to coach 5-6 years old youth basketball and give back to the children in Atlanta, surrounding metro areas, and his hometown of Tifton, GA.