About US

Our mission is to Advocate, Educate, Expose, Mentor, and Invest in HBCU student athletes and coaches across the country. Through our connections and events, we aim to showcase The Best in Black College Basketball and bring much needed exposure, visibility, & recognition to outstanding, talented, and hard-working HBCU student-athletes, and brilliant coaches. 

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MEET THE FOUNDER

Travis L. Williams is the Founder & CEO of HBCU All-Stars LLC, a black-owned sports marketing, events, and media company focused on Advocating, Educating, Exposing, Mentoring, & Investing in Hard-working, Talented, Ambitious Student-Athletes & Brilliant Coaches at Our Distinguished Historical Black Colleges & Universities (HBCUs)”.  Williams founded the company in 2019 and launched The First Ever HBCU All-Star Game and ancillary events in New Orleans in 2022. 

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