During college basketball biggest weekend

New Orleans | 2022

The 2022 HBCU All-Star Game will take place in New Orleans, Louisiana during the College Basketball Biggest Weekend and Final Four Championship. 

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Advocating. Educating. Investing.

Our mission is to Advocate, Educate, Expose, Mentor, and Invest in HBCU student athletes and coaches across the country. Through our connections and events, we aim to showcase The Best in Black College Basketball and bring much needed exposure, visibility, & recognition to outstanding, talented, and hard-working HBCU student-athletes, and brilliant coaches. 



about us

Founded by Travis L. Williams, HBCU All-Stars LLC is a black-owned sports marketing and event organization located in Atlanta, GA. We aim to showcase The Best in Black College Basketball through HBCU All-Star Games and Events that bring much-needed exposure, visibility, & recognition to outstanding, talented, and hard-working HBCU student-athletes and coaches. Our mission is to Advocate, Educate, Expose, Mentor, and Invest in HBCUs, student-athletes, and coaches across the country. We provide a high level of expertise in game day & event management, basketball operations, sports marketing, and ancillary events for black excellence and black culture for all people to celebrate.