HBCU All-Star Game Logo

During college basketball biggest weekend

New Orleans | 2022

The 2022 HBCU All-Star Game will take place in New Orleans, Louisiana during the College Basketball Biggest Weekend and Final Four Championship. 

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Advocating. Educating. Investing.

Our mission is to Advocate, Educate, Expose, Mentor, and Invest in HBCU student athletes and coaches across the country. Through our connections and events, we aim to showcase The Best in Black College Basketball and bring much needed exposure, visibility, & recognition to outstanding, talented, and hard-working HBCU student-athletes, and brilliant coaches. 

Visit our Experience Site for List of Ancillary Events


We showcase the Best in Black College Basketball through our connections, media coverage, and events.


We bring much needed recognition to the hard-working and talented athletes and coaches.


We are a community of coaches, athletes, entrepreneurs, and leaders that are working toward the same goal – to celebrate black excellence.

About Us

Travis L. Williams is the Founder & CEO of HBCU All-Stars LLC, a black-owned sports marketing and events company focused on Advocating, Educating, Exposing, Mentoring, & Investing in Hard-working, Talented, Ambitious Student-Athletes & Brilliant Coaches at Our Distinguished Historical Black Colleges & Universities (HBCU’s)”.  Williams founded the company in 2019 and launched “The First Ever HBCU All-Star Game” and ancillary experiences and events surrounding the historical endeavor during the 2020 Final Four Men’s Basketball National Championship Tournament in Atlanta.  Coach Williams has been the head men’s basketball coach at two outstanding HBCUs, Tennessee State University and Fort Valley State University.  

He has over 23 successful years of playing and coaching on the NCAA Division I & II levels, with eight years at two prestigious HBCU’s, as well as academic and athletic consulting experience in both public and private colleges & universities. Williams graduated from Georgia State University with a Bachelors’ Degree in Business Administration Degree and Masters’ in Sports Administration.

Over 30 of Williams’ former players made the “All-Conference Academics Team or Dean’s List”.  He has coached over 25 All-Conference and Region Players, more than 25 ALL-Tourney Team Players, 4 All-American Team Players, and over 45 of his former players have played professionally in the NBA, G-league, WBA (World Basketball Association) semi-pro, and internationally overseas.